There are a lot of factors which can contribute to the success or failure of an AdWords campaign. One of them are AdWords extensions. In simple words they are the stuff that can be changed, added or altered in AdWords campaigns. Different extensions serve different purposes.
Some can add reviews while others can add discounts. AdWords extensions are most probably the reason why you see sponsored results that look different from each other. There are a lot of benefits of using such extensions, and you should use them if you haven’t already done so.
If and when you make the use of these extensions, you will be able to make the most out of your AdWords budget. Hence this piece has been put together to enlist the Top 10 AdWords Extensions for Ecommerce that you should be using. Let’s get started!
1. Sitelink Extensions:
These extensions are additional links that are visible under the primary result link. These links can go to different pages on your websites, pages that are more popular than others like special offers, menu, blog or even pricing page. It allows users more options to choose from, instead of just having the option of going to your homepage or landing page.
These links come in quite handy when someone searches for your brand name on search engines. Using sitelink extensions helps the searchers in navigating the website quickly through search engine result pages (SERPs). It is because people particularly searching for your brand name want to go somewhere on your website and sitelink extensions can facilitate that very quickly.
You can ask your digital marketing service provider to add sitelink extensions in your AdWords advertisement for better results.
2. Call Extensions:
These extensions are very important for local food businesses and for businesses that offer customer support or sales through the phone. When you use this extension, you become more approachable to your people as you are just a phone call away from them.
It also helps in building trust and increasing conversions. If and when you use this extension, your number will be displayed prominently in your Ads and people won’t have to search for your number. As a result, they are likely to be less frustrated which augurs well for your business.
3. App Extensions:
If you have an app for your business, then you should use app extensions. Most companies that have apps use such extensions because it is much easier to browse on an app than on a mobile website. Native applications function very smoothly on any device, as opposed to mobile websites which just ‘fit’ to the shape and size of the device, from where it is being viewed.
Further, mobile websites sometimes can be tricky to navigate while navigating is native application is comparatively much easier. Thus, if you have an app, it is highly advised that you use an app extension as your chances of getting higher rates of engagement and conversions will get alleviated upon its use.
If your AdWords is being handled by an expert, then you should make sure that your digital marketing service provider is using app extensions for the different benefits that can be availed from their use.
4. Review Extensions:
Reviews are one of the most powerful tools in the marketing world. Over 60% of consumers look up online reviews before making up their minds to pay for products or services. The reviews support their decision and that is perhaps the reason why you should be using review extensions.
When you use the review extension, it will add a short testimonial to your AdWords advertisement. These extensions help you in leveraging the power of social proof, much before people decide to click on your website. You can use review extensions to get more clicks, traffic, leads, and conversions.
5. Callout Extensions:
Callouts are very important in advertisements. You can use callout extensions to say a variety of different things to your potential customers. You can describe the products that you offer or to promote a special deal or call out your target audience.
They are very effective and have been used by infomercials and QVC’s for many years, and in the digital marketing parlance, you can leverage its power of callouts with a callout extension.
6. Structured Snippets Extensions:
This extension can be used to tell viewers what your business sells. Often it happens that people seeing your result, have no clue what you are and what you offer, but this problem can be solved with the help of structured snippets.
One can use such snippets to describe the kind of products or services that you deal in. This is a very good way of enticing searchers to click as they will have a very good idea of what you offer before they even visit your website.
7. Location Extensions:
The house may seem divided on the use of location extensions but our view is that one must use it because of the benefits that can be availed from its use. Using location extensions is a very good way of showing the legitimacy of your business which goes a long way in building the trust of people in your company.
It is fairly easy to understand and really simple to include in your result. You need to use this extension because people are more comfortable in buying from a business that feels real. It is a must for business owners even when their business isn’t local. It increases trust in you from the searchers and you come across as someone authentic and real.
Not having a location in your AdWords advertisement may make you come across as genuine to some people, and that’s why the use of the location extension is so highly recommended.
8. Offer Extensions:
Whether it is online businesses or brick-and-mortar stores, people love discounts and can’t seem to get enough of them. Many online businesses get more conversions on the days they offer discounts and you can leverage this attitude of internet users by making your discounts visible in your AdWords advertisement.
A lot of people who are all set to abandon their shopping cart, end up buying products if they are offered follow-up discounts. If you have hired a digital marketing agency for small businesses to run your AdWords campaign, make sure to ask them to use this extension and soon you will be making money by enticing people to save money.
9. Social Extensions:
We live in the digital age where social media is a bigger part of our lives, than it ever was in the past and everyone seems to be doing their best to leverage the power of social media for their business. You can do the same with your AdWords advertisement by adding a social extension.
For now, you can connect only your Google+ account via the extension, but then again, something is better than nothing! If you have a high number of followers on your business’s Google+ account, then it makes sense to include this extension as it will entice people into clicking your ad.